Blog
Updates, field notes and best practices.
October 16, 2026
New hire survey: 15 questions and a fresh eyes template
A new hire survey built on the French "rapport d’étonnement": five sections, 15 questions, a written example, a template, and what HR does with the answers.
October 14, 2026
Context engineering: the context your AI agent is missing
An AI agent is only as good as its context, which almost always lacks what users say. We show how to collect it and wire it in.
October 13, 2026
Voice of the customer: a lightweight program and template
What a voice of the customer program covers, what each feedback source misses, and a lightweight template to copy, with no enterprise platform.
October 11, 2026
Best voice survey tools 2026: 12 tools compared
We compared 12 voice survey tools: AI interviews, recorded voice answers and research suites. See who asks the follow-up and what each one costs.
October 10, 2026
Employee survey questions: 48 examples by theme
These 48 employee survey questions cover six themes. Each statement to rate has an open question that explains a low rating. Seven others are best left out.
October 9, 2026
Social barometer: indicators, questionnaire, cadence
A social barometer tracks how employees see their work. Read it with your HR figures, adapt our sample questionnaire and collect the reasons behind the scores.
October 7, 2026
Employee engagement survey: what it measures and misses
What an employee engagement survey measures, why response rates fall, why few people write a comment, and the quarterly voice interview that explains a score.
October 5, 2026
Best exit interview software 2026: 10 tools compared
We compared 10 exit interview tools (AI interviewers, HR suites, outsourced programs, forms) on who asks, who sees the answers and the price.
October 4, 2026
Best customer feedback tools 2026: 11 tools compared
We compared 11 customer feedback tools across interviews, surveys, in-app prompts and VoC platforms: who asks the follow-up, what it costs, how to plug it in.
October 3, 2026
Interview transcription: an annotated transcript example
An interview transcript annotated mark by mark, the same extract cleaned up, the four ways to transcribe compared on time and cost, and when AI is enough.
October 1, 2026
Qualitative vs quantitative research: how to choose
Qualitative research explains why people act, while quantitative research counts how many do. Compare them and choose from the decision you have to make.
September 30, 2026
Qualitative interview: how to run one, with examples
What a qualitative interview is, the three types, how to run one step by step, 20 questions by stage, and an annotated excerpt with every follow-up explained.
September 28, 2026
Typeform alternative: when the answer is a story
Tally, Google Forms or a voice interview: which Typeform alternative fits, depending on whether you need a short answer or the story behind it.
September 27, 2026
Customer feedback form: 4 templates by moment
Four customer feedback form templates to copy, for after a purchase, a support ticket, onboarding and a cancellation, with the reason for every question.
September 25, 2026
Customer research methods: 11 options and when to use each
Eleven customer research methods sorted by the moment in the customer relationship, from support tickets to win-loss and churn interviews, and how to pick one.
September 24, 2026
Customer discovery interviews: method and 15 questions
What customer discovery is, its four phases, 15 questions that keep people on facts, and how to hold a weekly interview cadence without drowning in logistics.
September 5, 2026
Thematic analysis: the six phases, with a worked example
Braun and Clarke's six phases run on a real verbatim, the reflexive and codebook split, how many interviews you need, and what a language model misses.
September 4, 2026
Best qualitative data analysis software: 14 tools compared
Fourteen qualitative data analysis tools compared on price, coding depth and what you have to bring. Five expect you to arrive with the transcript.
September 1, 2026
24 dichotomous question examples grouped by purpose
Twenty-four dichotomous questions to copy: screeners, facts, beliefs, forced choices. One verb in a question moved the result by 21 points.
August 28, 2026
Qualitative research methods: which one for which question
Four qualitative research methods and two quantitative ones side by side: the question each one answers, the one it cannot, and how to choose between them.
August 25, 2026
40 quantitative research question examples, by format
Forty closed-ended questions grouped by format, what each one measures, its blind spot, and four scale decisions that change the answers.
August 22, 2026
45 open-ended questions for qualitative research
A bank of 45 open-ended questions grouped by research goal, the reason each one is phrased the way it is, and the four ways a question closes back up.
August 19, 2026
Customer satisfaction survey: an example and its limits
A customer satisfaction survey template you can copy, what every question tells you, and the four blind spots of a score out of 10.
August 16, 2026
Human in the loop automation: gate the agent, ask the user
The approval gate is half of human in the loop automation. The other half feeds judgement, taste and what users actually experienced back into the agent.
August 10, 2026
20 stay interview questions to ask before it's too late
A stay interview question bank grouped by theme, a form you can copy, the cadence that works, and why the direct manager is often the wrong person to ask.
August 1, 2026
Best user interview platforms 2026: 13 tools compared
Most user interview platforms never ask a question. We compared 13 tools on who runs the interview, what it costs and whether you can call it from code.
July 29, 2026
Interview guide: the method and a full example
The three interview families, a five-block structure, a complete guide you can copy, and the five question types that quietly ruin a study.
July 28, 2026
30 exit interview questions that get honest answers
A full set of exit interview questions grouped by theme, plus a copy-paste template and the reason most exit interviews produce nothing useful.
June 28, 2026
Automate your content strategy with Claude Tag
Claude Tag drafts and updates for a whole team, but from what? How to feed it your experts' and customers' knowledge, so it automates content AI engines cite.
May 31, 2026
Introducing Raconte
Why we built an AI that interviews people by voice, and how it turns real human knowledge into content no generic model could ever write.